If you think your house won’t sell because it’s small, think again. ALL size homes are marketable and can be sold! You just need to know how to play it right. Instead of focusing on the low square footage (which can actually be a positive in some buyers’ eyes), we play up all the wonderful features your home has to offer. You can easily make it appeal to first-time homebuyers, as well as those looking to downsize. Here are a few ways we approach selling a smaller home.
- Focus on lower costs. Utility costs are lower in a small home – your realtor should be mentioning this on your flier and in ads. Real estate taxes are lower, too, and who doesn’t like to pay fewer taxes?
- Highlight less maintenance. When you have a smaller home, there is less to maintain. A smaller yard means less grass cutting, as well as less exterior and interior maintenance. If you have to put a roof on a smaller home, you’ll save thousands over a larger one. If your small home is in good shape, your fliers and ads could advertise “Low maintenance!”
- Make it look bigger. And just how do you do that? By removing clutter! Every bit of clutter you get out of your home creates open space, giving the illusion of plenty of area to fill with a buyer’s own possessions. Keep your home tidy with everything in its place.
- Add quaint touches. Highlight the coziness of a small home with inviting areas like a little nook for reading. Place a chair with a pillow on the front porch. Stage a corner of the backyard as an outdoor escape – swings and rockers do wonders!
- Focus on the green. We don’t mean money in this case. We mean green living. You can tout the environmental friendliness of your small home. Remind potential buyers that they will use less fuel for heating and cooling.
- Tout simplification. Many people are looking to simplify their lives. They don’t want the demands that owning a large property brings. They want to own a home, but they want to feel free of any burdens that come with owning things. What better way than to live in a cozy little home?
- Let there be light. Open all the curtains and pull up those blinds to fill your little home with light. The brighter your space is the bigger and more cheerful it will seem. Use lamps smartly; you want rooms to be well-lit but not overpowering. Sometimes a soft light in the corner is the perfect touch!
- Use a professional stager. If you really want your home to present at its best, use a stager. Stagers are experts at what buyers want and arrange your home to draw them in. And homes that are professionally staged can sell for up to 10 percent more than those that are not. (Note, when you list with me, I stage for free when we use your furniture, which saves you thousands!)
- Know your market. Clearly a family with three children and another child on the way isn’t your target market. Make sure your realtor is tailoring messaging to people like Baby Boomers who are looking to downsize, newlyweds who need a cozy nest to start a family or singles who aren’t looking for as much space.
- Be flexible with timing. First-time homebuyers may not have a home to sell and may be eager to get into their first one. If you can be flexible and allow them to get in sooner, your home may be the perfect fit!
If you’re looking to sell your small home or want to get into one and you want a partner who knows the ropes, give me a call! Upsize, downsize, any size, I love to work with home buyers and sellers to get them into the dream homes they are looking for.