What is the big deal about staging?
It’s been around for about 30 years and it really is a powerful marketing tool because it shows off the best features in the home and it transforms a common ordinary house into a really nice desirable home. Staging is the process of preparing a home to sell in the competitive market place. The goal is to make the home appealing to the highest number of potential buyers, consequently, selling the property quickly and for more money!
I know that some home sellers are wondering if it is worth the hassle to rearrange furniture, go through the process of adding accessories, enhancing appealing features, and bringing in other props that enhance the overall feel of the home. Here is what I do know: According to MortgageNewsDaily.com it states that most homes that are professionally staged will end up bringing in about 3% more than the anticipated price. So if the home sellers dedicates about $3000 to staging the home they are selling and who sells their home for $500,000 will have gained $15,000 in value. I think it sounds like it might be worth the expense!
What is associated with staging? Home stagers are experts in the art of preparing a home for the re-sale. They work with the flow and mood of a home, arrange furniture, eliminate the clutter and distractions, and assist in creating curb appeal. They create a ‘Wow’ impression so that buyers fall in love with the house. A home stager gets a home into selling condition in a timely manner.
A first impression is the key factor in selling your home. A potential home buyer typically has made up their mind within ten seconds after they have seen the house. They also were already making up their mind as they pulled up to the house. First impressions count!
Marcia Goodman, Realtor
Accredited Staging Professional